Definition of Exposure

Exposure - From a Business Ambassadors point of view.

1. The act or an instance of exposing, as:
   • An act of subjecting or an instance of being subjected to an action or an influence: their first exposure to business or business ownership.
   • Appearance in public or in the mass media: a business owner with much recent exposure in a local event or business publication.
   • The act of presenting an offer, especially a much needed product or service: one business to another, one to provide and one to receive.
2. The condition of being exposed, especially to a future customer: the start of a business relationship one customer at a time.
3. A position in relation to location or type of service or time in development: We want to own a business that would be close to our home, family and friends.
4. The brand marketing or image or name: the business name is the website name and it reflects the image or service of the company.

"As a business owner that develops relationships with other businesses in order to build cross-marketing platforms of opportunities for exposure one should seek out those who are looking and are ready to gain from being desired." M. Kameron Hawkins - Founder of BusinessAmbassadors.org (1995)